Mortgage Tech Summit 2011

Academy Mortgage in Arizona developed a "Ten Day Close" concept that has become wildly popular with their strategic partners. What's their big secret USP? They promise to originate a loan "From Docs to Escrow in Ten Days, Guaranteed".

Academy positioned their Unique Selling Proposition (USP) as a valuable resource to the Arizona real estate community. This case study will walk you through the descision process as they tweaked existing resources and found a way to be different.

• How Academy achieved 100% buy-in from their employees before creating the campaign.
• How Academy built a brand online & on-purpose, even down to targeted launch at a hip tech event.
• You'll hear about the social media strategy they employed to market their USP and
• Simple creative ways in which Academy utilizes technology to stand apart from the competition.