The challenge: You want to reach a targeted audience, but you don't want to spend a fortune. There's an alternative to Google's Adwords.
This session will dive into Facebook's simple to use, yet laser-targeted advertising platform and provide a soup to nuts plan on how to increase traffic and conversions and build business opportunities with the Facebook Ad platform.
We'll explore how to tailor your ads for maximum effect, how to use Facebook's demographic and social targeting, and how to measure your success (and make adjustments) in your Facebook Ad campaigns.
